Ready Steady Knit: the innocent Big Knit is back to craft a better future for older people with Age UK
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Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, Age UK receives 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.
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Hide AdSo why not grab your knitting needles, start stitching, and make a real difference? The funds raised will help Age UK continue to provide older people with vital information, advice, and friendship.
This Big Knit campaign ensures that Age UK Calderdale & Kirklees, can be there for older people within the community. These little hats truly make a big difference.
Rachel Horner, Chief Officer of Age UK Calderdale & Kirklees said: “We’re calling on the people of Calderdale & Kirklees to dust off their knitting needles and help us make this the best year yet of our partnership with Innocent. Let’s cast on and knit up a storm to hit our target.”
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Hide AdCharlotte Wright, Brand Manager at innocent drinks UK, said: "The Big Knit is an amazing campaign that gets people throughout the country knitting, crocheting and buying little hats on smoothies for a cause that truly matters. We are so excited that the Big Knit is back, and we will be continuing our long-standing partnership with Age UK to help support older people as much as possible.
Let’s get those needles clicking and create a real yarn to remember! Crafters have until 1st July 2025 to send in their hats, so there's plenty of time to get involved.
There are exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now, but feel free to come up with designs of your own as we love seeing your creations!
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Hide AdTo find out more visit: www.ageuk.org.uk/bigknit or www.thebigknit.co.uk/knittingpatterns
For more information on The Big Knit contact Age UK Calderdale and Kirklees on 01422 252 040 or visit https://www.ageuk.org.uk/calderdaleandkirklees/get-involved/the-big-knit-2024/ Please send completed hats to Age UK Calderdale & Kirklees at 4-6 Woolshops, Halifax, HX1 1RJ.