Bid for new signs to add some sizzle to Brighouse pub and grill

Customers at a Brighouse pub might soon notice some changes which are “a sign of the times”, if planners agree.

Andy Firth of Sizzling Pub and Grill has applied to Calderdale Council seeking advertisement consent for new signage at the Armytage Arms at Clifton.

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Sizzling Pubs wants to re-clad the pub’s existing totem sign to include one static internally-illuminated sign.

Before Any Change...Armytage Arms, Clifton, Brighouse. Picture: Google Street View, August 2025placeholder image
Before Any Change...Armytage Arms, Clifton, Brighouse. Picture: Google Street View, August 2025

It also wants to install seven fascia signs – two of them illuminated – at the Towngate premises.

According to the application, the chain wants to refresh the site’s signage by re‑facing the tall roadside sign and adding several new name, welcome and directional signs with letters and logos.

A car park directional sign is also among those requested.

Agents Ashleigh Signs have supplied images of how the new signs will look after the refresh, if the planners agree.

Armytage Arms, Clifton, Brighouse, proposed designs for new signing by Ashleigh Signs, images from the documents with the application.placeholder image
Armytage Arms, Clifton, Brighouse, proposed designs for new signing by Ashleigh Signs, images from the documents with the application.

The application, number 26/10008/ADV, and images can be viewed on the council’s Planning Portal.

Sizzling Pub & Grill (Sizzling Pubs) is a pub‑restaurant brand offering meals and drinks in family‑friendly, managed pubs as part of the Mitchells & Butlers group.

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