Interactive discovery trail launched in Brighouse

James GarnerJames Garner
James Garner
A Brighouse entrepreneur has launched an interactive discovery trail to encourage people to visit and discover the town.

In January, James Garner gave up his day job to start Sticky, and built a product called Stickydiscover with his co-founder Nick Goldman, using Brighouse as the first destination.

The free 15-18 minute walk has five stops running through the town on a live map and provides the user with information about where they are going.

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At each stop there is a sticker, using the same technology that powers contactless payments, which can be tapped with a phone to show the information. You don’t need to download an app to enjoy the trail.

The interactive discovery trailThe interactive discovery trail
The interactive discovery trail

”Our discovery trails are a world first because they use our persistent state technology to tell you which stops you’ve already been to,” he said.

James says the trail is aimed at people who live in Brighouse and as a way of encouraging more visitors to the town.

People who live here aren’t going out and using the high street as much as they used to, and part of that is a bit of fear I guess, and (lack of) confidence,” he said.

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”But it’s also about helping Brighouse be a destination town, and somewhere people come to from other towns, because of how pretty the canal is and some of the independent stores we have.

”I grew up here and I have very fond memories of that. I bought my first house here last year.

”Brighouse has produced some great ideas and great entrepreneurs so it’s really exciting to launch the first discovery trail here and show that Brighouse is a destination town.”

James says he would like to expand the product and wants more local businesses to get involved.

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He added: “We want to add more stops to it and get businesses on board with it, so we have more activity on the trail. Our stickers also allow people to buy things and check out in under five seconds, without having to queue. The goal is to be a big part of helping businesses open and trade safely, even during social distancing.

”It’s not a route you have to follow, there are just different places available, so it keeps a sense of individuality about it.

”But we’d love to have different trails and the next place we’d like to do is Halifax.”

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