New signs are set to add some sizzle to a Brighouse pub – but the illuminated ones will only light up at night and won’t be too dazzling.

Calderdale Council planners have approved Andy Firth of Sizzling Pub and Grill’s application for advertisement consent for new signage at the Armytage Arms at Clifton.

Sizzling Pubs intends to re-clad the pub’s existing totem sign to include one static internally-illuminated sign.

It is also planning to install seven fascia signs – two of them illuminated – at the Towngate premises.

Armytage Arms, Clifton, Brighouse, proposed designs for new signing by Ashleigh Signs, images from the documents with the application.

placeholder image — Armytage Arms, Clifton, Brighouse, proposed designs for new signing by Ashleigh Signs, images from the documents with the application.

For the relevant signage, lighting will be controlled via a time clock set to operate between civil dusk and civil dawn, ensuring that illumination is only active when required and limited to hours of darkness, said planners.

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“The use of timers and/or sensors will prevent operation during daylight hours, thereby minimising unnecessary illumination and reducing potential impacts on residential amenity and ecology,” they said.

Planning officers felt the lighting scheme has been carefully designed to minimise light pollution and “skyglow”, particularly within darker or rural environments.

The proposals also seek to reduce light spill into sensitive ecological habitats and neighbouring properties, protect the setting of nearby heritage assets – a listed milestone, avoid glare or distraction to users of surrounding transport networks, and maximise energy efficiency, said officers.

A low intensity and warm light will be included in the totem sign while “warm” also describes the other two, planners felt.

In the case of the totem sign, the illumination levels will be limited to a maximum of 250 candelas per square metre (cd/m²) and designed in accordance with relevant guidance.

A slimline LED trough light will produce “warm white lighting which would not be dominant and not impact the historic character of the listed milestone.

It is considered that the proposal would not have an adverse impact on the safety of footpath users or the public highway, said planning officers, approving the application.

According to the application, the chain wants to refresh the site’s signage by re‑facing the tall roadside sign and adding several new name, welcome and directional signs with letters and logos.

A car park directional sign is also among those requested.