Aged eight, Joshua designs his own choc bar..and it’s Treasure

Joshua Greenwood, from Hebden Bridge, who will have his Jim'll Fix It chocolate bar idea made real
Joshua Greenwood, from Hebden Bridge, who will have his Jim'll Fix It chocolate bar idea made real

An eight-year-old who created his own chocolate bar as part of a one-off Jim’ll Fix It special impressed confectionery giant Nestle so much they want to roll it out nationally.

Joshua Greenwood, from Hebden Bridge, appeared on the show – hosted by Shane Richie and in honour of the late Sir Jimmy Savile – on Boxing Day after he wrote asking to be Willy Wonka for the day by designing and making his own bar.

The budding designer had the idea ever since watching Charlie and the Chocolate Factory, and when Nestle in York accepted his request, he devised a bar so exceptional the company say it could be available next year.

Joshua worked with Nestle and its branding partner Anthem, who have designed classics such as KitKat and Milkybar to create his Treasurebar.

The sweet delight contains nuggets of edible pirate treasure in the form of a caramel, honeycomb and fudge-filled chocolate treat.

Joshua’s proud mum Alex, 39, an accountant, said: “Nestle say there are hurdles to overcome but we would be delighted if producing his bar could happen.

“It’s early days but this could be the entire dream coming true. He actually could be Willy Wonka.”

Joshua, who lives with his mum, dad Graham, 41, a banker, and sister Katie, six, seized the opportunity when his mum spotted an advert for the show.

Alex said: “He has always wanted to visit a chocolate factory ever since he saw the film and read the book and had the idea of three bars in his head when he applied.

“When he read the book, there was a promotion at the shop and a golden ticket fell out and he thought he’d actually won. That’s when he started forming ideas about what he’d done when he went in.

“It’s all his own work. We had nothing to do with it. Nestle asked his favourite of the three and they went from there.

“He had a fabulous time designing and making the bar and when he was there I think he ate his own body weight in chocolate. And I must say his own bar is great. It tastes really good.”

Joshua, who was given a prototype sample of 50 bars and promptly handed them out to people he knew, said: “I thought the idea of a treasure chest would be nice for a chocolate bar and the fudge could be like coins.

“I really like maths and science at school and when I get older I’d like to draw and create chocolate bars.”

Nestlé said: “It was a pleasure to welcome Joshua to our York site. He really is a confectioner of the future and in a few years we would love him to get back in contact.

“The Treasure bar is such a fantastic product with a very different look and feel to anything else out there. We know our consumers would love to taste it and we are looking to see how we can make it available in shops in 2012.”

Ant Cruice, senior designer at Anthem, sat with Joshua to go through the thinking behind his concept and bring it to life.

He said: “This was such a fun thing to take part in on many levels. I loved watching Jim’ll Fix It as a kid so being able to get involved in making Joshua’s dream come true was amazing.

“It was also great to see the passion he had for his idea and his real excitement at seeing it come to life before his eyes.”