Big bazaar pops-up to say we’re ‘open for business’

Trouser Town Bizarre Bazaar at the Birchcliffe Centre, Hebden Bridge. Mike Cuthbertson has his hair cut by barber Chris Brownless from North West Barber Co.
Trouser Town Bizarre Bazaar at the Birchcliffe Centre, Hebden Bridge. Mike Cuthbertson has his hair cut by barber Chris Brownless from North West Barber Co.

Hebtroco’s Bizarre Bazaar last Saturday brought in around 200 visitors to the Calder Valley, popping in to see a range of pop-up shops showcasing some great artisan work.

Ed Oxley of Hebtroco - Hebden Bridge Trouser Company - said the event, held at the Birchcliffe Centre, Hebden Bridge, had gone very well.

Trouser Town Bizarre Bazaar at the Birchcliffe Centre, Hebden Bridge. Arran Bell and Emma Wylds.

Trouser Town Bizarre Bazaar at the Birchcliffe Centre, Hebden Bridge. Arran Bell and Emma Wylds.

“It was a very positive success on the day. We had a good 200 plus people coming through the door,” he said.

“The idea was to showcase our Hebden Bridge made trousers and use the platform to lend a helping hand to other businesses and friends, mainly from Hebden Bridge, mainly recovering from the Boxing Day floods.

“We wanted to promote Hebden Bridge as Trouser Town, as it used to be, with a new way of retailing that can pop up anywhere and is itself a spectacle. It was entertaining too, people meeting and chatting as well as shopping!”

Hebtroco, which is an online business, have had pop-up space themselves recently at other local venues and also sell trousers through Dynamite, the relocated to Dean Hey Country Business Park, Cragg Vale, clothes business. “Trouser Town is open for business, we are very much trying to get that message out. The flooding has allowed some of our businesses to do things differently, better and be more adaptable, and the bazaar was the ideal way to promote it,” said Ed.