Northern created 50 ‘Daff trains’, which reminded those who saw them to donate and wear a daffodil. They travelled the length and breadth of the Northern network to promote the Great Daffodil Appeal that runs annually throughout March and April.
Alex Hynes, Managing Director for Northern Rail, comments: “I would like to thank our employees and customers who have gone over and above to raise thousands of pounds for a very worthwhile cause. Marie Curie is a fantastic charity which offers vital assistance to families across our network and we are delighted to have been able to help.”
A series of fundraising days were held at stations across the north of England, with Northern employees donating an hour of their time to wear bright yellow hats and tabards and collect much needed cash from commuters.
A unique ‘Text to Donate’ number was also set up for Northern and promoted on posters at 150 stations and on 300 trains to encourage customers to donate to the charity, resulting in almost 200 individual donations.
Peter Lee, Head of Corporate Development, “The support of Northern Rail throughout the Great Daffodil Appeal has been truly fantastic. The energy and enthusiasm displayed by staff to donate an hour in collections has raised a fantastic total that will help our nurses and hospices to give free hands-on care to terminally ill people and vital support to their families.”