THE tourism potential of Calderdale will be outlined at a conference at Halifax Minster this week.
Calderdale Council, with help from Welcome to Yorkshire, is hosting its annual tourism conference.
The industry is estimated to be worth £250 million to Calderdale and maintain 4,500 jobs.
Ideas will be developed around four key areas: The outdoors, arts and creative sector, food and drink, and family markets.
Pam Warhurst, chairwoman of Calderdale Tourism Board, said: “There are over 80 delegates attending the conference. It’s a fantastic turnout and demonstrates the value of the visitor economy in Calderdale and the proactive approach of our businesses, which makes Calderdale a fantastic place to visit.”
One of the speakers, Gary Verity, chief executive of Welcome to Yorkshire, said: “Calderdale can be rightly proud of its rich mix of tourism.
“By working together with the council and the area’s great businesses, we have collectively raised its profile as a destination – and it’s important we continue this excellent work.
“Yorkshire tourism is worth over £7bn to the county’s economy.”