Elland based VR firm sees demand for services soar

Re-development: The DeVere Tortworth Court Hotel is one of the sites Elland firm Virtual Resolution has helped
Re-development: The DeVere Tortworth Court Hotel is one of the sites Elland firm Virtual Resolution has helped

A CGI and animation studio has seen demand for its services soar as the market in architectural visualisation continues to grow.

Virtual Resolution, based in Elland, increased its number of projects by 25 per cent during 2017 and has seen further growth so far during 2018, with new clients this year including NewRiver REIT and Hines.

As organisations across a variety of sectors continue to recognise the commercial opportunities that computer generated imagery (CGI) including virtual and augmented reality can create for them, they are turning to Virtual Resolution to help them apply the latest technologies to projects in planning, design, marketing, and interiors.

Virtual Resolution’s managing director, Tim Power, said: “Virtual reality continues to be a growing market in the UK, in particular in sectors such as construction and hospitality. We are also seeing a trend in verified imagery being requested more frequently on bigger schemes across the UK, and not just in major cities.”

Virtual Resolution’s services include CGI, computer generated short films and animation, photomontage and verified imagery, computer generated virtual reality tours, and photographic virtual reality tours and photography.

Tim said: “As CGI becomes adopted ever more into mainstream life, the technology around us is developing at a staggering speed. We are dedicated to keeping pace with new technologies, trends and innovations to ensure we offer the best possible service to our clients.

“Keeping in touch with these technology enhancements means we can educate businesses in the innovative, creative and versatile possibilities offered by the technology to help them reach consumers in an engaging and exciting way. We’ve also increased our rendering and post production facilities and software to enhance our resources and enable us to carry out every project to the highest standard.”

In November last year, the company won the prestigious CGI and visualisation category at the Society of British and International Design (SBID) Awards, cementing its reputation as one of the UK’s foremost specialists in animation and virtual reality for the interior design sector.

Tim added: “Our continued success lies in our reputation as an established safe pair of hands that can support organisations throughout the whole design and construction process.

“Much of our repeat work comes from a range of large organisations who not only value our expertise and experience but also want stability and reliability and know that they can rely on us to deliver high quality, consistent work each and every time.”