Elliott gets royal seal of approval

HRH The Duke of York with Elliott Whiteley
HRH The Duke of York with Elliott Whiteley

Young designer Elliott Whiteley has been presented with a Duke of York Young Entrepreneur award by Prince Andrew.

Elliott, from Soyland, and his business partner Gareth Humphreys, from Doncaster, create 3D animations that allow firms to show how their hi-tech products work through presentations, promotions and training.

Their company EG Visuals will be based at Huddersfield University, where they are studying for a BSc degree in product design and where they were presented with their award.

The success of EG Visuals meant it was one of the roster of student start-ups from throughout the region that received the award.

The business has produced an eight-minute training film for engineering company David Brown Gears while they also created animations as part of the course, including a design for a foldable toilet, based on a brief provided by the Royal Society of Arts.

Elliott said: “We explain things and show how they work. You can’t pick something up and play about with it online, so you must have an animation that shows you what a product does.”

The duo are soon to graduate from their course, which Elliott says has been invaluable.

He added: “Overall, the course is about design. But we also get into manufacturing processes and that teaches us about detail, about how products are created, and about why they are created.”