Halifax-based company, Pure Pet Food is offering customers the chance to buy discounted dog food during a special one day online event to raise money for animal charity Support Adoption For Pets.
From 8am to 8pm on December 16, products will be discounted by 10 per cent with customers then able to pay what they wish above this, and half of what they choose to pay is sent to the charity.
Mathew Cockroft, marketing director of Pure Pet Food, said: “We wanted to do something to raise money for charity. We hope that people will donate generously for our products, whilst getting a deal themselves, so we can raise as much as possible for Support Adoption For Pets.
“We chose this particular charity as they supply grants to other animal welfare organisations, big and small, across the UK so the money will make a huge difference.”