In the run-up to Small Business Saturday, Calderdale Council is giving advice on how local businesses can make the most of the national campaign.
Now in its third year, Small Business Saturday aims to support, promote and inspire small, independent businesses across the UK on the first Saturday in December and beyond.
On the day in 2014, 16.5 million people shopped in a small business – 20 per cent more than in 2013.
Eric Binns has worked as Calderdale Council’s Business Enterprise Officer since 2009, running a successful programme offering advice, guidance and encouragement in self-employment.
He said: “Any business can get involved. It doesn’t matter if you’re a family business, local shop or wholesaler.
“You can organise an event for the day or in the run-up, either a competition, tasting sessions, special offers, a charity event, fancy dress or product demonstrations.
“You can also pick up some Small Business Saturday promotional material and display it in your premises from www.smallbusinesssaturdayuk.com, your local library or email firstname.lastname@example.org.
“It’s also important to be social media savvy - follow Small Business Saturday UK on Facebook – like and share the videos, images and blogs and post your activities; tweet about what you have planned using the hashtag #SmallBizSatUK; create and upload videos to promote your events and offers. Don’t let it be a one-day-wonder!”