Imagine the scene -thousands of pounds spent, 100,000 followers on Facebook regularly generating mega-sales days and then ‘poof’ all gone.
That was the call we took from a potential client just over two years ago and is happening more and more each week. The Facebook page had been hacked, all the admins had been changed and now the business was at the mercy of the hackers.
The business has spent almost two years building the audience, had spent an incredible amount of time and money, but now was completely locked out of the Facebook page.
What was Facebook’s response? “Sorry, this is an admin issue, please go and work it out with the admin on the account.”
I wish there was a happy ending, but the only option the company was left with was to enforce a trademark violation and report a false page. This meant closing the page down and starting from scratch.
To avoid the same fate, here are some steps you can take as a business to ensure you keep your social media accounts as safe as possible.
Admins versus Editors
Facebook allows you to grant access to staff and agencies on various levels. Always make people Moderators or Editors rather than Admins. Every person you allow to become an admin has an equal right to do whatever they want, including removing all the other admins.
Use a password Manager
Let’s face it the most secure password you can use is one you probably will struggle to remember. Consider using a password manager service such as 1Password which will allow you to just remember one password and make it almost impossible to guess for hackers.
Hootsuite is a social media management tool that allows you to have staff or agencies manage social media without ever receiving the passwords to Facebook, Twitter or Google+. It also has some very good monitoring and scheduling tools so a win-win all round.
Use a two-step verification system
Twitter has the ability to switch on a two-step verification process. This means you have to enter a password and then a separate code sent you your mobile before you can access the platform. This is great when you are the only person responsible for you social media postings.
Setup a passcode
Such a simple thing to do, but lots of people don’t have a passcode on their phone which means that if someone finds your phone they can have access to all your social media apps and can change contact email addresses and recovery information. It only takes a minute but provides an extra layer of security.
Keep your recovery information up to date
Does Facebook and Twitter have your up to date information? Take a few minutes to ensure the mobile phone number or office number haven’t changed. This will make things a lot simpler, should you need to have them send you reset information.