A Halifax firm has been cited as an example of the success of a Government business scheme in a new report.
Allied Ventura Ltd, based at Dean Clough in Halifax, is a specialist vehicle leasing firm for business users whose needs range from single vehicles to entire fleets of cars and vans.
They have successfully used the Government’s Growth Voucher scheme, which allows businesses to apply for up to £2,000 towards a particular service that will help them grow their business.
The report on small firms, by Lord Young, the Prime Minister’s adviser on enterprise, includes the Halifax company as one of its case studies emphasising the merits of the scheme.
David Whitehead, director of Allied Ventura, applied for a Growth Voucher in July as he had become increasingly aware that there was a growing need within his company to raise marketing awareness, particularly within the digital world of websites and search engines.
Shortly after applying he was successful in being allocated a voucher and sourced local firm Ascensor with the aim of getting a better understanding of websites and how search engines respond.
David said: “The scheme has been a great experience.
“We still have some work to go but are definitely heading in the right direction.
“The advice we received has produced better traffic to the website and better engagement.
“Activity would never have taken place at this stage without the voucher scheme being available.
“It’s already starting to pay dividends and we’re getting positive responses to search terms in and around our industry where before we weren’t getting any at all.
“The Growth Vouchers scheme is great overall and we will definitely be recommending Growth Vouchers to other businesses in the future”