A FLAGSHIP manufacturing company has rebranded ahead of an international trade show.
James Heal, of Boothtown, Halifax, is primed to make a huge impact at the ITMA show in Barcelona later this month, according to managing director David Repper.
He told his 100-strong workforce the company was “setting the standard” with its textile testing equipment.
A recent £750k investment has resulted in a new generation of textile testing instruments for physical and colourfastness testing.
“Combining expertise and innovation sums up what we are trying to achieve. We want to set the standard and be recognised as an industry leader,” he said.
Mr Repper has been attending the four-yearly trade fair since the late 1960s and said he had never been more excited for the company’s prospects, and believed its new product range will take its part of the textile industry by storm.
The company is 139 years old and is flourishing in the textile industry where many have floundered.
“We can be proud of our pedigree and the accumulated expertise and knowledge, and as customers expect more we have to live up to that,” he said.
The firm exports its products around the world into laboratories and factories involved in garment manufacturing.
Last year it won the 2010 Courier Business Award for “Manufacturer of the Year.”
The company’s new brand identity coincides with the improvement in product development and engineering processes. It was previously known as James H. Heal and Co Ltd. A new company website will be launched this month.