Pure Pet Food shortlisted twice at the Yorkshire Business Masters Awards

Pure Pet Food is shortlisted in both the “Fast Growth” and “Innovation” categories.

Co-Founder Mathew Cockroft said “Our innovation has been key to our growth, so it’s great that we’re shortlisted for both categories”

Pure’s innovative manufacturing methods allow owners to conveniently feed their pets a fresh and low processed diet without the need to prepare meals from scratch, which can be time consuming and inconvenient in our increasingly busy lives.

Read: First look at new highway bridge over the canal from Elland bypassCo-founder, Daniel Valdur Eha, said: “We have been inundated with amazing success stories from pet owners. I think rather than anything special in our recipes it’s more down to what we haven’t added. All our ingredients are simply air dried or freeze dried which are really gentle processing methods. Our recipes contain no grains, corn, additives or any other nasties and are made with nothing but fresh meat, veg and fruit, providing the equivalent of a fresh home prepared meal. We have done all the hard work, so that owners just have to add water and serve”

2018 has already been a busy year for Pure with the successful launch of their freeze dried cat food range. “Within the space of three months our cat food range now accounts for over 10 per cent of our overall business, which is a fantastic result considering we launched the range from a standing start just a few months ago” said Daniel.

Read: Business focus with the CEO of Happy DaysPure’s recipes are targeted mainly at fussy and sensitive pets which is proving to be a growing market. Pure have ambitious plans to change the pet food industry for the better and believe that their innovative and simple approach can help owners feed a fresh and low processed diet to their pet easily.

“We have some exciting developments planned this year which we hope will take the business to the next level and allow Pure to continue its rapid growth” said Mat.

The Yorkshire Masters Awards will take place on Thursday, April 26 at The Queens Hotel, Leeds.