The Ron Lee car showroom on Shay Lane, Ovenden is sponsoring Bradford’s Joe “The Rockstar” Cullen in this year’s PDC World Championship, which started on December 15.
The 27-year-old works as a postman and is ranked 30th in the PDC rankings.
He has reached the last 64 in the last seven World Championships.
Joe is set to visit the showroom early next year as part of the sponsorship and perform a darts demonstration.
Sandra Lee, company secretary, said: “He’s a local lad and we felt it was something we could do to show our support.”