Smile, girls, you’re in the shop window!


A young businesswoman held an open day to celebrate her shop’s first year.

Rebecca Sedgewick, 21, set up Anon Lingerie in Elland a year ago.

To mark the occasion, she unveiled a new window display featuring customers in their underwear.

She also re-decorated and redesigned the shop in a vintage, pin-up girl theme, and customers were offered free beauty treatment as well as nibbles, wine and discounts.

Rebecca said the girls had no idea they were going to be part of the shop’s new look. She said: “Last month 14 customers who model at fashion shows for me took part in an underwear photoshoot.

“Without telling any of my models I decided the photos would look brilliant in the window. You should have seen their reactions when they realised they were on display to the public.

“No one slapped me so I’m presuming they all liked the surprise.”

She went on: “I’ve loved every minute of running my own underwear shop as lingerie and making women feel good about themselves are passions of mine”