New lipstick shades and fragrance reboots are all well and good, but when it comes to beauty’s big reveals, it’s the serums and lotions - that have had scientists poring over their microscopes for years - that are really worth getting excited about.
And this spring, there’s a whole laboratory’s worth of launches. From a glow-giving supplement to a hydrating make-up hybrid and digital hair innovation, meet the six beauty breakthroughs we predict are headed for cult status...
Imbuing your skin with the survival instincts of an Arctic ice climber, La Prairie Cellular Swiss Ice Crystal Emulsion is infused with a bio-tech complex derived from purple saxifrage, Swiss snow algae and saponaria puminara - plants found on the loftiest ledges of the Alps. A light, gel-like moisturiser for daily use, it’s also packed with antioxidant vitamins and plumping actives.
WHAT’S INSIDE COUNTS
Get ready for a new entry into your beauty vocabulary. Glutathione is an antioxidant which, like collagen and elastin, decreases in our bodies over time, so the effects of ageing start to show. Unless, that is, you take two spoons a day of The Glow Molecule, Fountain’s latest liquid supplement, which delivers a 250mg dose of the radiance-boosting (but notoriously hard to distil) ingredient.
YOUTH OF TODAY
The quest for eternal youth continues in beauty labs the world over, with two new serums promising to stop time in its tracks.
The star ingredient in Murad’s Intensive Age-Diffusing Serum is Palmitoyl Tripeptide-37, extracted from an aptly-named desert-dwelling shrub. “The resurrection plant is able to thrive and rejuvenate itself, and that’s what we want to do for your skin,” explains Dr Howard Murad.
New to the Forever Youth Liberator range, YSL’s Y-Shape Concentrate contains Glycanactif-Y, a patented complex that firms up the Y silhouette (the jawline and neck), where ageing is most visible. It also helps to counteract ‘tech neck’ - sagging jowls, which are now appearing at a younger age, because we spend our lives slumped over smartphone screens.
And don’t forget, serums are applied after cleanser but before moisturiser, to repair rather than hydrate.
If you’ve ever used a tinted moisturiser, you’ll know that on the whole, they’re not very moisturising at all. That’s set to change with Complexion Rescue from BareMinerals, a flesh-toned creme that really does moisturise. The 10-shade range is different to other formulas because the pigment molecules are encapsulated in a water soluble solution, and since it also contains SPF30, you can ditch your day and BB creams in favour of this all-in-one marvel.
LAY THE FOUNDATIONS
Last autumn, it seemed like every make-up brand had a new foundation out, but now two of the most highly-respected players in the market have launched bases - and they could trump all of 2014’s newbies.
“The breakthrough benefit for this particular product is the unexpected weightlessness in a high-coverage, long-wearing foundation,” says Manami Kuwamura, product development exec for Nars All Day Luminous Weightless Foundation. The ultra-light fluid also contains Scarlet Spiderling Root Extract to even skin tone over time, and the bottle is cleverly designed to deliver the perfect dose in just one pump.
Clinique’s Beyond Perfecting base, meanwhile, comes with a multi-use ‘doe foot’ wand. Dot on the full coverage foundation with the flat end, smooth it on in swathes with the side, or use the tip to cover blemishes. However you use it, you’ll cut out the need for concealer completely.
CC THE DIFFERENCE
If you haven’t tried CC (colour correcting) cream yet, one squirt of this green cream and you might be doubtful. But rub it into your skin and the particles suspended in the minty emulsion burst, the colour adapts to your skin tone and chroma-luminescent technology helps brighten the skin. Plus, it’s got that all-important SPF20.