Twitter For Business: Hashtags and Lists

Lee Kenny from Snowflake Media, (left)
Lee Kenny from Snowflake Media, (left)

Whether you love The Great British Bake Off, X-Factor or Strictly, you can help but notice that Social media is being promoted as a way to engage with viewers and fans.

The recent Bake Off final, won by Nancy Birtwhistle was watched by a staggering 12.29 million viewers and used a Twitter hashtag #GBBO to help viewers interact more easily. Throughout the show, viewers speculated about who would win and over 106,000 tweets were sent. At its peak 5711 tweets were happening a minute.

Why should you persevere with Twitter for your business?

Well the people who “get it”, really engage, with over 40% of users tweeting each day. 62% of users also actively follow businesses and brands.

If you haven’t used Twitter before, the use of Hashtags # can be confusing. Think of it as a “digital filing cabinet” with everything relating to that topic stored in 1 file. When you use this symbol followed by a word describing the theme, it makes it easy for people to find. So searching #Calderdale filters millions of tweets and just shows relevant tweets.

Twitter is also a great research tool. If there is a conference you can’t attend. Find out whether they used a hashtag. Then review all the tweets and highlights using that hashtag. I recently attended an apprenticeship event at Calderdale College with Working Wonders and #ApprenticeHX was used. Anyone can now see the highlights of that event by typing the hashtag in, even if you weren’t there.

If you follow lots of people or brands, messages can fly by so quickly it’s hard to keep up. (Think of a stock market share price scrolling ticker). This is where the Twitter “List” facility comes in very handy. You can add anyone on Twitter to a List and as a Twitter user you can have up to 1000 separate lists. To see how it works in action, you can visit for a quick video tutorial

Have a great weekend!

Lee Kenny is Managing Director at Halifax-based Snowflake Media