After four years of growth, Reactiv Media is expanding to new levels in 2012, with nine new brands joining the established Direct Marketing Company.
Recently, the organisation held a large conference launching Reactiv Group - the new corporate group housing all 10 company brands.
They are, Reactiv Media, Reactiv Digital, Reactiv Apps, Reactiv Mobile, Reactiv Solar, Want a Pay Day Loan, Oakwell Finance, Need A Loan Now, and the recently acquired Fat Cat and Millie Bee Brands.
All of the brands in the newly formed Reactiv Group will be located in the Elland offices, with the whole group facing an exciting 12 months.
As reported on Page 1 of today’s Courier Reactiv Group are looking to appoint an extra 1,227 staff members in the next six months, to join the already strong team of 120 plua employees.
The new plans will make Reactiv Group one of the UK’s largest employers in its field, a task managing director, Tony Abbott is excited to take on.
“We have some amazing ideas going forward and we want to expand the group into some exciting new avenues,” he said.
“We’ve recently developed our first Mobile App and just signed a deal to bring free Solar Installation to over six million homes.
“Our 2012 recruitment drive is staggering and will help a lot of local people find employment in a difficult time.
“All around us we’ve seen companies struggle in the difficult financial environment, but we’ve managed to grow despite this.
“We now have a clear strategy going forward with the aim to make Reactiv Group one of the countries most respected brands.”
The company started in 2007 under the guidance of Mr Abbott and has seen year-on-year growth ever since.
Starting with just 10 employees, the company has grown more than 10-fold working in fields ranging from the In-House call centre to a new Digital Creative team.
The company moved to premises in Elland in 2010 and is currently looking to purchase the land occupying it.
This will allow Reactiv Group to remain in Elland and continue to grow to exciting new levels.
Remaining at their current site has always been high on the agenda for Tony Abbott, an area he has developed close links to.
“I moved up to the area 16 years ago and I’ve loved every single moment of it,” he said.
“A lot of our employees live in Elland and we’ve created some really close links.
“We not only want to continue this, but to take it to new levels and help the area grow as a whole.
“We have some really exciting times ahead of us and we hope to make Elland the centre of it all.”