Halifax based business Covea Insurance, along with Alzheimer’s Society, has won the 2019 Challenge Event of the Year Award at the Business Charity Awards.
Led by former director Simon Cooter, a team of 25 insurance professionals embarked on a three-day trek on Mont Blanc – western Europe’s highest mountain.
The trek supported Alzheimer’s Society’s Insurance United Against Dementia campaign, which is uniting the insurance industry to raise £10 million for dementia research.
The team smashed its original fundraising target of £75,000 and then a revised target of £85,000, eventually raising £103,642.
The initiative was branded ‘InsureTrek’ by the Covea Insurance marketing team, who also supported the event with social media and PR.
Head of marketing at Covea Insurance Michelle Neary said: “I confess I was a little uncertain about taking part initially but, having done so, this was genuinely one of the most inspiring experiences of my life, and I know I’m not alone in saying that.
“Alzheimer’s has touched so many families, mine included and it was a real privilege to be part of something that galvanised our industry to come together and moved so many people to lend their support “
Award Judge Nicola Bott, head of partnership development at Teenage Cancer Trust, said what had impressed the judges was that it was “A clever initiative with a simple execution that over-achieved its results” and that “it raised awareness of the cause, and had a good impact”.
Covea Insurance beat other award finalists Poundland and Dulux to win the Challenge Event of the Year Award. The funds raised will easily cover the cost of a three-year PhD to carry out ground-breaking research at the UK Dementia Research Institute.