Firm’s innovation can turn websites mobile

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A SMALL Halifax company providing digital solutions is on the brink of a major leap forward.

CUBICstate, of Dean Clough, has developed technology to branch out into mobile web design.

The arrival and increasing popularity of smartphones has opened up massive opportunities.

Research shows that by 2013 more people will be using mobiles for internet browsing rather than computers.

And, while most websites can be viewed on a smartphone or tablet, unless they have been optimised they are not easy to navigate and often slow to load. CUBICstate creative director Pete Dimitrijevic and technical director Martin Webb saw the potential and acted.

Using its own software the company can filter the content of a website to deliver an optimised mobile version for smartphones and tablets.

Any updates made to the existing website are instantly and automatically reflected on the mobile version.

It is also cost effective as customers don’t need need to maintain a separate mobile site or alter their current website.

“We are now talking to companies with website business,” said Mr Dimitrijevic.

“People have been really receptive and there is a huge market out there.

“10 years ago companies were saying they didn’t need a website and then realised they needed to be selling online. Now they realise if mobiles are the next big thing they need to take an interest.”

Only a fraction of websites have a mobile version and companies involved in the market tend to approach the transfer differently.

CUBICstate believes it can make real inroads with its technology.

“We see the potential and if it takes off it will be the main focus for us,” said Mr Webb.

“It has been interesting for us to see the evolution in our business and it continues to change a lot and this is a big step forward for us.”

CUBICstate also has the backing of several surveys as it targets new business. They found 60 per cent of users expect a mobile site to load within three seconds; 57 per cent of users would not recommend a business with a bad mobile site; one-third of people cited difficulty navigating websites on mobile devices as a reason not to use it again and by last August, 46 per cent of UK mobile subscribers were using a smartphone.

And, 75 per cent of mobile users would spend more through their mobiles if more websites were optimised. The business has been based at Dean Clough for 10 years employing a small team working for businesses including big names such as Haymarket Publications, Virgin Records and the Department of Health.

That has included managing websites and developing online flash games.

The company also sub-contracts its expertise to other agencies.