Mirror intiative launched

A campaign that aims to encourage confidence and change was launched at the House of Commons by  Halifax businesswoman Kate Hardcastle.
A campaign that aims to encourage confidence and change was launched at the House of Commons by Halifax businesswoman Kate Hardcastle.

A campaign aiming to encourage confidence and change was launched at the House of Commons by a Halifax businesswoman.

Kate Hardcastle, alongside celebrities and sports personalities, launched the ‘Minus the Mirror’ intiative to encourage people, especially young women, to be less concerned about how they look.

The campaign was launched at the House of Commons, London, ahead of this year’s Positive Image Month in November. It focuses on encouraging people to think positively of themselves when they look in the mirror.

Kate, founder of Positive Image, was inspired to start the image campaign after she experienced years of physical and emotional abuse at school. She now supports schools and colleges and spends time mentoring students to try increase their self belief and confidence.

The event offered the guests the chance to sign up to help spread the Positive Image message and it aims to offer support to young people through workshops during the year.

Every month, up until November, a group of volunteers and young people will nominate two inspiring women who have succeeded in their industry up.

Catherine Tate, comedian, actress and writer, and Kanya King MBE, founder of the MOBO Awards, were both crowned Positive Image Icons at the event.

Other attendees included Dame Tessa Jowell, Olympians Sarah Gosling OBE and Sharron Davies MBE, singer and performer Laura White as well as TV presenters Amanda Byram, Abi Griffiths and Layla Anna Lee.

Former Spice Girl, Melanie C who supports Positive Image Month, said: “ Please donate an hour of your time to a school or college near you and inspire confidence this Positive Image Month.

“You will be surprised what a difference your knowledge and help can give to younger people.”

Kate Hardcastle, founder of the Positive Image Campaign, said: “People can help by just donating an hour of their time with an individual who’s suffering from poor self esteem. Just imagine how a little of your support could help someone gain confidence.”

For more on the campaign, visit www.
timetolookbeyondthemirror.co.uk.