Overgate unveils brand refresh ahead of opening new hospice
Overgate Hospice is entering an exciting new chapter with the launch of a brand refresh, introduced alongside the opening of its new state-of-the-art Inpatient Unit.
The brand refresh marks an important milestone in Overgate’s history and the hospice says it reflects the organisation it has become today while staying true to the values that have shaped it for decades.
The timing of the refresh aligns with the opening of the new Inpatient Unit, creating an opportunity to introduce a consistent experience across their communications, clinical
environments and retail stores.
The brand refresh has been developed in-house and shaped through feedback and engagement from across the hospice community, including staff, volunteers, trustees, patients, families and wider stakeholders to ensure the new identity feels recognisable, welcoming and authentically Overgate.
The new branding will begin appearing from August and will be introduced gradually over time across signage, retail stores, event uniform, communications and materials to minimise waste and make responsible use of existing resources.
Laura Golding, Director of Income Generation at Overgate Hospice, said: "This brand refresh has been years in the making, so to see it launch alongside our new Inpatient Unit is incredibly exciting.
"Having been part of Overgate Hospice for more than 20 years, I’m proud to see our new identity reflect the organisation we’ve become, while staying true to the care, compassion and community values that have always defined us.
"It’s a pivotal moment for the hospice and an exciting new chapter for everyone who supports Overgate.”