Yorkshire Air Ambulance: Hot chocolate campaign to help highlight dangers of hypothermia

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Yorkshire Air Ambulance (YAA) are urging people to stay warm this winter with a mug of hot chocolate to beat hypothermia and raise vital funds for their charity, with their annual YAA Hot Chocolate Fundraising Day

For the last few years, the YAA have been marking National Hot Chocolate Day with a series of fundraising campaigns and events, helping to bring people together whilst raising awareness of the life-saving Charity and other topical issues.

James Allen, HEMS Paramedic at Yorkshire Air Ambulance, said: “The effect the cold weather can have on the human body is often highly underestimated and hypothermia can be very dangerous.

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"At this time of year we attend many incidents where people are unequipped for the colder climate, particularly those hiking, biking or taking part in long walks.

Raise a cup of hot chocolate for Yorkshire Air AmbulanceRaise a cup of hot chocolate for Yorkshire Air Ambulance
Raise a cup of hot chocolate for Yorkshire Air Ambulance

"Additionally patients that have been involved in road accidents tend to get cold very quickly at this time of year. In cases of mild hypothermia a warm, sugary drink can in itself be a treatment. Especially in those patients that, as a result of a prolonged period of exposure, have depleted their glucose reserves and are at risk of developing more severe hypothermia.

"In more serious cases our crew are able to bring heated blankets, an insulated sleeping bag and a storm shelter to protect the patient from the elements whilst we treat their injuries. For critically injured patients Yorkshire Air Ambulance carries blood which is warmed up to body temperature just prior to administration.

"Most crucially, YAA provides rapid transport from the scene of the incident to hospital, where patients can be completely rewarmed. Prevention is however, better than the cure and this campaign is a great way of highlighting the dangers of the cold weather and encouraging people to stay safe this winter.”

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January is one of the UK’s coldest months with an average temperature of only seven degrees. The cold, wintery weather brings many seasonal dangers and can be a cause of many excess deaths every single year.

Hypothermia is when the body’s temperature drops below 35 degrees, paving way for potential cardiovascular and respiratory issues, amongst other conditions. Older people and the more vulnerable are considered most at risk, but hypothermia can effect anyone if the body gets too cold.

One of the best and most enjoyable ways to stay warm and hydrated is with a hot cup of cocoa.

Yorkshire Air Ambulance’s Hot Chocolate fundraising day will take place on 28th January 2022 and the charity will be encouraging supporters to sign up and join them for a cup of hot chocolate, whilst learning about the vital work the charity do 365 days a year across Yorkshire.

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YAA is an independent Charity which needs to raise £12,000 every single day to keep both of Yorkshire’s air ambulances in the air and maintained. The charity responds to more than 1,500 incidents every single year with the winter period being one of their busiest times.

To register for the event on January 28 or to take part in Yorkshire Air Ambulance’s hot chocolate day, click here