Calderdale Council is planning to rebrand the borough as a cycling destination as it seeks to maximise the impact of the Tour de France.
The council’s new Calderdale Visitor Economy Strategy 2013 to 2015 was outlined at a cabinet meeting at Halifax Town Hall.
The new strategy outlines four key points for the period from September 2013 to March 2015 to maximise visitors to Calderdale:
l Continued development and support for events, festivals and the wider cultural offer;
l Development and promotion of Calderdale as a cycling destination;
l Support for high growth tourism businesses;
l Destination branding to raise the profile of Calderdale and provide a stronger appeal to visitors.
A report submitted to cabinet by council officers stated that more than 30 tourism businesses had been consulted as the plans were drawn up.
One of its key messages was “the need to seize the unique opportunity offered by the Tour de France to further develop Calderdale as a cycling destination through the creation of a strong cycle hub and associated marketing”.
This could include provision of clear cycling routes around Calderdale, attractions and refreshment stops as well as cycling friendly accomodation to ensure people return to the area.
It highlighted Calderdale’s recent prominence on ‘Countryfile’ as another reason to seize the opportunity of promoting Calderdale.
The proposed strategy was given the green light unanimously by cabinet members.