Confusing car parking charges in Brighouse are to be changed in a bid to encourage visitors to stay longer in the town.
From February onwards the rate for on-street parking in the town will be a flat 20p for up to an hour, in response to concerns that the previous free half-hour was confusing and led to people actually reducing the amount of time they spent shopping in the town.
As an added bonus the period of free for an hour on-street parking in Brighouse town centre will be extended through to the end of January.
Calderdale Council temporarily reintroduced a full hour of free on-street parking to help boost trade in the town before Christmas.
The Council said this has been done to support businesses through the notoriously difficult post-Christmas period s
Calderdale Council’s Cabinet Member for Regeneration and Economic Strategy, Cllr Barry Collins, said: “After talking to traders and listening to their concerns, we’ve agreed to make some changes to the on-street parking charges in Brighouse.
“We are extending the one hour free on-street parking offer to the end of January, as we know it can be a difficult month, particularly for the retail sector.
“In our view, a modest charge of 20p for up to an hour, from February, should end any confusion caused by the previous free half-hour period and encourage space turnover so more people can visit the great independent shops and businesses in the town centre.
The machines and signage will be amended through January to ensure they’re ready for the February changes.
The Council will then monitor the effect of the new arrangements with the Brighouse Improvement District.