This is how much a fine will be if you drop your chewing gum in Calderdale
As part of its ongoing battle against littering, Calderdale Council is backing the ChewingÂ GumÂ Action Group's '˜Bin it your way' campaign.
Complementing the Council’s own ‘Don’t Muck About’ anti-littering campaign, ‘Bin it your way’ encourages people to dispose of their chewing gum responsibly and avoid a fine of up to Â£80.
Posters and banners are in place across the borough highlighting the campaign, which is also running across the UK.
Calderdale Council’s Cabinet Member for Communities and Neighbourhood Services, Councillor Susan Press, said: “Littering is a blight on our communities and chewing gum causes a particular problem, as it’s so time-consuming and expensive to remove from pavements and other surfaces.
“This campaign aims to inspire people to think twice before they drop their gum - make sure it goes in the bin and help keep our borough litter free.”
The chewing gum campaign is running alongside the Council and Community Foundation for Calderdale’s long-term #dontmuckabout campaign, which is all about encouraging residents to feel pride in their surroundings and emphasising the message that the Council will not tolerate littering.