Prime Minister in Halifax to launch campaign

The Prime Minister is to launch the image - with the slogan “Let’s Stay on the Road to a Stronger Economy”.

The message will appear on billboards up and down the country and depicts a long straight road running through lush green countryside. Listing the Government’s achievements, it states “1.75 million more people in work”, “760,000 more businesses” and “the deficit halved”.

Mr Cameron has previously been criticised for making the final claim, as the deficit has only been reduced by half if it is measured as a percentage of GDP. In cash terms the gap between the Government’s income and outgoings has gone down by around a third.

Chancellor George Osborne will also be out and about promoting the campaign, touring a business in the West Midlands.

In his New Year’s missive, Mr Cameron warned that Britain faced “chaos” if it changed economic course. Supporting Labour would send the country spiralling backwards and jeopardise the recovery, the Prime Minister suggested.

In the video, he told voters the country’s resolution for 2015 should be to “stick to the plan” to ensure future prosperity.