Reactiv Media fined £50,000 for nuisance calls

Tony Abbott, managing director of Reactiv Media, Elland
Tony Abbott, managing director of Reactiv Media, Elland

Reactiv Media has been given a £50,000 fine by the Information Commissioner’s Office after an investigation discovered they had made unsolicited marketing calls to people who had registered with the Telephone Preference Service.

The Privacy and Electronic Communications Regulations, which govern telephone marketing, prohibit making unsolicited telephone calls to people who have put their number on the TPS register.

Between November 2012 and December 2013 the TPS received 481 complaints from individuals who had received unsolicited calls from Reactiv Media Limited despite registering with the TPS.

The ICO also received 120 complaints.

ICO Director of Operations, Simon Entwisle said: “The system is simple. People on the TPS register shouldn’t receive nuisance calls – full stop. Reactiv Media Limited ignored this rule and they must now pay a £50,000 penalty.

“Nuisance calls and texts are a scourge for thousands of individuals and households across the UK. We will continue to target the companies responsible.

“To help us do this we are currently speaking with the government to get the legal bar lowered allowing us to enforce against more companies and send a stronger message.”