Do you remember when plastic toys fell out of your cereal box?
Well, they were probably made locally and now the firm wants to track down those toys that have survived down the years.
Tatra Plastics, at Norwood Green, is marking its 50th anniversary with a hunt for its oldest cereal toys.
“We’d like to hear from anyone who still has one of these plastic toys,” said managing director Karl Hesmondhalgh.
“We know there are serious collectors of this kind of ephemera and there may also be a few plastic figures that have remained hidden at the bottom of old toy chests.”
For children growing up in the 1960s and 1970s shaking ceral boxes for the chance of a plastic toy falling out was a special treat.
It was also a successful marketing tool for cereal manufacturers.
But, new health and safety regulations covering small parts and choking hazards led to the demise of the plastic toys.
“It would be nice to know if any survived,” said Mr Hesmondhalgh.
The best known ranges included Magic Roundabout Characters (c1968) from the popular tea-time TV programme.
They consisted of Dylan, Old Mr McHenry, Brian the Snail, Mr Rusty, Zebedee, Ermentrude, Florence & Dougal.
Warriors Through the Ages (c1975) featured British Grenadier, Highlander, Cossack, Zulu, Crusader, 7th US Cavalry, Musketeer, Turk, Foreign Legion, Egyptian, Viking, British Tommy, Swiss Bowman and Mexican.
Cartoon characters such as The Aristocats, Robin Hood and the Flintstones (c1970) were also popular.
Other products made by Tatra back in the 1960s included the plastic dials on telephones.
Since then the company has evolved into modern markets and during the last 12 months it has produced its millionth metre of its Click & Fix plastic planking.
That product was used to build the 295 stables for the London 2012 Olympic and Paralympics Games.
The company has also installed £250,000 worth of new machinery and won the contract to provide FTTP (fibre to the premises) components to the Government’s Super Connected Cities Internet programme.