Asda has pledged its support to Calderdale Food Drop-In Centre by placing a grocery collection trolley in the foyer of the Halifax supermarket.
Shoppers have donated food and household items in their droves to help feed vulnerable individuals and families across our region.
Every other day, the collection trolley is filled with items collected by volunteers from the Pellon Lane food bank.
Every Saturday, around 120 people queue on the Ebenezer church steps to receive food parcels.
This week, prime minister David Cameron came under pressure to answer as to why Trussel Trust food bank users has tripled, year-on-year.
Initially, the Asda House campaign was for two-weeks in September but the public response was so generous that Asda’s community champion Amanda Clegg pushed to keep the trolley longer.
She said: “We’ve recommended Asda Smart Price products as they’re cheap and we didn’t want to make profit. Customers have been surprised at the quantity of purchase for the price.
“We’ve been amazed at shoppers’ generosity and want to do what we can to help our local community.”
The Halifax Courier has launched a public appeal for food donations which can be delivered to the Courier office Monday-Friday 09:30-16:30 (closed 12:30-1pm).