SHE'S the new face of Marketing Halifax and her first impression of the town?
"Shock," I think.
Michay Matthews, 29, is still finding her feet behind the desk at Marketing Halifax and is already discovering the best Calderdale has to offer.
She said: "I'm only from down the road but there's so much I didn't know about here."
She has taken over as Marketing, Events and Membership Manager from Beth Ward, who left the post in December.
Michay has already fallen in love with the Borough Market, discovered plenty of the independent shops and was pleasantly surprised walking into the Piece Hall.
"It's a beautiful space. There's lots of opportunities there," she said.
"Halifax is quite lucky. It's quite diverse. There's lots in terms of heritage but a beautiful outdoors too," said Michay.
She has previously held marketing roles at Kirkless Council and Marketing Leeds.
Michay, who is Huddersfield born and bred, said her first few weeks in the job will be spent introducing herself to local people. "I haven't made any decisions about what we'll be doing. It's very much about consultation.
"My diary's been quite full!"
"I just want to see it through the people who live here's eyes."
The Courier-backed Totally Locally campaign, which promotes the best local shops, will also continue.
"It's been really successful. We're hoping to have an awards ceremony and a buyers' evening to get together local businesses, cafes and restaurants so we can encourage them to trade."
But she also wants to give our town regional promotion and take it even further, putting it firmly on the national marketing map.