Frequent train travellers using Grand Central Railway can benefit from cheaper tickets.
A new book of 10 tickets offers savings of 25 per cent or more on usual ticket prices.
Each ticket is for use on one single journey only, linking Calderdale to London, or alternatively on the company’s north east service.
Grand Central said the discount tickets made rail travel a viable alternative to the car.
The tickets come in books of 10 costing £300 meaning a return trip to London would cost £60.
Tickets for children aged between five and 15 are half price.
“Our latest ticket type is a means by which we can actually reward loyalty, so that the more you buy the more you save,” says Grand Central managing director, Tom Clift.
The company runs three return services daily into London on the West Yorkshire route calling at Halifax and Brighouse.