Price freeze is just the ticket for commuters

Bus operator First has today (Saturday) announced a price freeze on a majority of its fares as part of a review of fares in Halifax.

All day, week, month and annual prices for both local travel and West Yorkshire wide travel will stay the same as current levels as part of a fare review to come into effect from Sunday, March 30.

As part of the current review, some single and return fares will increase to meet rising costs, although First said the increase is less than 1.5% overall.

In 2013, First introduced a new £10 weekly ticket in Halifax which allowed unlimited travel for seven days. This, along with better service delivery, has helped lead to a 5% increase in passenger numbers across West Yorkshire.

Simon Pearson, Commercial Director for First in West Yorkshire, said: “We have frozen a number of our fares including all of our West Yorkshire wide tickets and all our local Halifax day, week, month and annual tickets.

“We aim to provide good value for money for our customers by ensuring that our fares remain attractive. Where some single and return fares are changing we have worked hard to keep any increases to a minimum and the overall changes are well below inflation. The cost of travel on a First bus still represents great value-for-money at below £2 per day.

“Looking ahead we are well placed to ensure we continue to attract new bus passengers with our focus on value for money and service reliability together our 2014/15 investment plans – details of which we will be announcing shortly.”