VIDEO: David Cameron launches election campaign in Halifax

Prime Minister David Cameron was in Halifax today to launch the Conservative party’s election campaign.

Speaking at Dean Clough, Mr Cameron unveiled the first election poster for his party’s campaign urging voters to stay on the road to a stronger economy.

Mr Cameron said: “It’s great to be back in Halifax, it’s great to be back in Yorkshire - I don’t know what you’re going to do to beat 2014 with that extraordinary Tour de France.”

The Prime Minister outlined a series of key election promises including the creation of new apprenticeships for young people, the building of 100,000 new starter homes and a referendum on our place in Europe.

He said: “We want to deliver more jobs, lower taxes, build those homes and give people dignity and security during retirement - that is what will inform our entire election campaign, and that, I believe, is right for our country.”

Halifax is a key marginal seat in the next election if the Conservatives are to fulfill their goal of achieving a majority in Parliament.

During his visit Mr Cameron met with staff at Halifax-based insurers Covéa - a firm that has expanded its workforce by more than 20 per cent in the past year.