England may have crashed out of the Rugby Union World Cup but Halifax RUFC is still flying the flag for the country and having their story featured on the small screen.
Land Rover have celebrated the club and they now appear in their global advertising campaign during matches and in a special short film.
Laura Schwab, marketing director Jaguar Land Rover UK said: “We have deliberately chosen to shine the spotlight on some of the smallest, most remote and deserving rugby clubs around the world.
“At Land Rover, we have a long history of supporting rugby from the grassroots up and we share many of the values that also sit at the heart of the game.
“Our unique #WeDealInReal campaign aims to put grassroots clubs, and the remarkable characters who represent the true spirit of the game, on the global stage, by telling their stories to an international audience.”
Halifax RUFC fell from professional status due to lack of funding and was relegated to the lowest regional league but they never thought of giving up.
Halifax RUFC’s ‘back to the grassroots’ approach is working, the club is now a happier place and more committed than ever and the club is rising back up the ranks, having been promoted three times in the last six seasons.
Matt Bradley, club secretary said: “It is a huge honour to be featuring in Land Rover’s #WeDealInReal campaign for Rugby World Cup 2015.
“We are a small but committed group of players with the soul motivation of playing for the love of the game, we have been through some tough times so, to be rewarded with this global recognition is a great boost for the club”