A TOWERING Calderdale landmark needs a higher level of marketing, according to a council official.
Area manager, Peter Oddy, who looks after historic Wainhouse Tower, said that increased promotion would allow more visitors to use the tower and increase its money making potential.
The tower traditionally opens on bank holidays and other special days throughout the year.
However, there is also the option of private ascents which is not as widely known.
Groups of up to 40 people can pay £70 for a private ascent up the tower.
However Mr Oddy said only a few groups a year have been taking up the offer.
“On average we have about seven groups a year taking up the offer,” said Mr Oddy.
“It’s the marketing of it that is probably its downfall. It is somewhere everybody knows is there but it can be hard work advertising it.
“We have an income target that we need to meet for the upkeep of the tower.
“If we don’t meet that then it could mean we only open to private ascents.
“However, we are currently covering our costs.”
Previous private requests to use the tower have included couples wanting wedding photographs, 65th birthday celebrations, and corporate events where businessmen have wanted to show off Halifax.
Mr Oddy and his team are always looking for new ways to promote Wainhouse Tower.
He said: “I had the idea over the last two years that it would be nice to open up for New Year’s Eve so people could watch the fireworks. Unfortunately the weather’s not been good enough.”