The Halifax Cricket League is raising a glass to its centenary season in 2013 with the backing of Foster’s lager.
The league today announced a two-year deal, worth £10,000, with the brand owned by Heineken in the UK.
Foster’s takes over from Towergate Insurance, who supported the league for seven years. Trinity Insurance and Hiley Engineering have been other league sponsors since the first, Ryburn Honda, in 1995.
Heineken is the existing sponsor of the Halifax League’s Twenty/20 competition and the parties have an option to extend the new deal for a third year.
Halifax League chairman Anthony Briggs revealed that Foster’s had been one of four potential backers for the league this year.
“It shows the quality of the league that we are able to attract a blue chip company,” he said.
“It means that we can continue to invest in junior cricket and keep down the fees that clubs have to pay.”
League president David Normanton said that after the financial hardship caused to clubs by last season’s “unprecedented” rainfall, the sponsorship deal was a tremendous boost.
“It shows confidence in our league in these difficult economic times,” he said.
Normanton also thanked Towergate for their much-valued support.
Daniel Wood, the local area manager for Heineken UK, said the company was delighted to be supporting grass roots cricket.
“I am very pleased that the Foster’s brand will be the official beer of the Halifax Cricket League.” he said.
A trial for the Halifax under 17 side to play in this year’s Joe Lumb competition will be held at the Cricket Asylum, Sowerby Bridge next Thursday (5.30 - 7.0).
Team boss Peter Taylor (07905 377441) has urged clubs to send youngsters who may be of a suitable standard.