Darren Kelly pulled no punches after his FC Halifax Town side were beaten 6-3 by Braintree at The Shay.
Town remain bottom of the National League after another poor defensive display left The Shaymen 10 points adrift of safety.
A hat-trick from Michael Cheek and one apiece from Sam Szmodics, Kenny Davis and Alex Woodyard condemned Town to their 14th league defeat in 20 games, despite a brace from Shaun Tuton and one from Jordan Burrow.
Woodyard began the goal-fest after just four minutes, and Kelly was was left to admit his team can’t continue to leak goals like they have done, with 53 now conceded in 20 league matches.
“It was the worst possible start and you’re thinking ‘oh, here we go’. We showed good character to come back into the game and score a few goals but that means nothing if you come off after 90 minutes without three points,” said Kelly.
“Training’s been great but when you look at the game it pretty much fell to pieces.
“They’re an honest group and we said some things that had to be said after the game.
“We’re in a dogfight and we need to get our act together very quickly and get moving very quickly.
“Results around us have had a knock-on effect if you like and we need to sort it out quickly.
“But I’m confident we can do that.
“You’ve got to win your home games but the manner we lost is hard to take.”
Kelly was unhappy at the manner of Braintree’s goals, with a vulnerable-looking Town defence culpable for most of them through sloppy play.
He said: “Probably five of the goals we conceded were down to individual errors, which is unacceptable, especially with the fact of where we are in the league.
“That’s the last thing we want.
“We scored three but to concede five of the six goals the way we did is embarrassing, let’s be blunt about that, absolutely embarrassing.”
The Town boss was disappointed his team began both halves by conceding early.
“You’re looking for the players to come out and start well, start on the front foot but we conceded after four minutes of the first-half and four minutes of the second-half,” he said.
“Again, through individual errors.
“I’m absolutely gutted because we looked to be making good progression.
“We’ve had a few good performances in the last few games but then to concede six in the manner we did is very hard to take.”
But the Shaymen boss is still convinced his team can turn things round.
“I have no doubt that when we get more personnel in and create that winning mentality, that will create belief and confidence,” he added.
“Today is very disappointing but we have to dust ourselves off and respond because we have a game next week to prepare for.
“If we just sit down and mope about it it’s going to be a long old season.
“So we have to get up, fight back, get on the front foot and prepare for next week.”