Halifax have announced a three-year sponsorship deal with the MBi Group, the Calderdale-based property company.
MBi, who specialise in the delivery of care homes and student accommodation, replace Elland firm Reactiv Media on the front of the club’s shirt for 2016 .
MBi already hold the naming-rights for the Shay, which is now officially the MBi Shay Stadium.
Gavin Woodhouse, MBi CEO said: “We want to support our community in Halifax, and our sponsorship of Halifax RLFC will help contribute towards making a positive difference in the lives of young people in our local community.”
Fax’s new Commercial and Operations Director Peter Riley said: “We are delighted that MBI have agreed this major sponsorship deal with Halifax RLFC.
“Their backing of sport and sports facilities in Halifax is significant and sends a clear message that they wish to play an integral role in helping to develop further the aims and ambitions of the town’s leading sports clubs.
“With specific regard to their new agreement with Halifax RLFC both parties are excited by the opportunity this presents to grow the brand of MBI and raise the profile of the town’s professional rugby club to our mutual benefits.
“We will work together now to bring benefits to both parties and we are pleased that such an innovative and dynamic company such as MBi have formed an ongoing partnership with Halifax RLFC to help the club build on the successes of last season’s achievements”