Outrage as Halifax-made Quality Street drops toffee deluxe sweet
The decision to replace the chewy sweet was taken in response to customer feedback, which found there were too many toffees in their boxes.
The chocolate and toffee combo – a chunk of toffee covered in a thin layer of milk chocolate – has proved a hit with fans of Quality Street since the range was first introduced in 1936 – two decades after the sweet was invented in 1919 by John and Violet MacIntosh.
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Hide AdNestle is to discontinue the sweet and replace it with the Honeycomb Crunch.
The company says that along with the toffee penny and the toffee finger consumers were complaining there were too many similar toffee treats.
Toffee deluxe advocate, Joanne Warner, has now launched a petition for the chocolate-covered hard toffee to return.
The tin will also be 30g lighter due to the introduction of the new sweet and the paper menu will be replaced with the range printed on the sides of the octagonal tub.
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Hide AdA spokesman from Nestle said it would continue to sell the toffee deluxe as part of the special toffee packs.
“We have introduced the honeycomb crunch to celebrate Quality Street’s 80th birthday and also as a reaction to public opinion.”
The Quality Street change is the first since the Milk Chocolate Block was introduced in 2007.
Quality Street was invented in 1936, but the sweets began life in Halifax, when John and Violet first started messing about with chocolate and toffee.
They built the first toffee factory in the world in 1898 and when John died and his son took over and renamed it MacIntosh’s. Nestle bought the company in 1988.