Move sees beloved Halifax family business return to its roots and giving customers more space to browse
One of Halifax’s favourite stores has given a nod to its heritage with its move to new town centre premises.
Browns Family Jewellers used to be on Southgate but is now in a new, bigger space at 42 Market Street.
The new premises used to be Herbert Brown Jewellers, which was run by Brown Family Jewellers’ company director Simon Brown’s grandparents.
It has much more space than the previous shop, and a separate area for the pawnbroking side of the business as well as a second entrance in Halifax Borough Market.
The extra room will allow the company to continue everything it has become well known and loved for, as well as expanding further into custom-made jewellery from older pieces and bridal consultations.
"We’ve had a fantastic reaction so far,” said Halifax branch manager Julianne Aiello.
"A lot of our regular customers have been in and we’ve seen lots of new faces already as well.
"One said we’ve really brightened up the street.”
The new location places Browns on the doorstep of The Piece Hall and Westgate Arcade, and the team hope to attract footfall from both.
Moving into the new store was a quick turnaround, with the team closing the Southgate premises on a Wednesday and working through the night so they could open the Market Street store on the Saturday.
Browns Family Jewellers has nine stores including in Leeds and Sheffield.
The Halifax team say they have a loyal customer base, with many coming in for a chat on a regular basis even when they are not buying anything.
The firm was granted permission for changes it wanted to make to the Market Street building earlier this year.
A design and access statement submitted with the application said: “Our traditional branding and design reflect the values of our long-established, family-run business, which has been serving communities for decades.
"Browns Family Jewellers is a well-known and reputable name, recognised for its professionalism and commitment to quality.
"The new premises at 42 Market Street, Halifax, will be designed in line with the appearance and standards of our existing locations, maintaining our traditional, professional brand that has demonstrated proven success.”
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