In an ode to its new Biscuit Brew, Yorkshire Tea has created the world’s first domino run made almost entirely from biscuits and it looks delicious.
The run, which is 120 metres in length, featured 5,000 of some of Britain’s favourite biscuits; Pink Wafers, Bourbons, Custard Creams, Shortbread and Jammy Dodgers. A staggering 120 brews were made over the course of filming.
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It took 34 people, including Yorkshire Tea staff, 10 hours to build and was constructed through the Yorkshire Tea Harrogate HQ’s office and tasting rooms before a dramatic culmination at one of the team’s desks.
More than 500 boxes of Yorkshire Tea were used in the construction, which also featured rolling cans, cup pulled contraptions, rolling teapots and mousetrap galore!
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The team worked with Mathias Ritter, a Domino expert from the Sinners Domino Entertainment team, who has been building domino rallies since he was just six. Mathias has worked on a number of projects from TV shows to World Record attempts, during which he has accumulated more than ten official Guinness World Record titles, but has never before worked with biscuits.
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Kate Halloran, Tea Innovation Manager at Yorkshire Tea and inventor of the new Biscuit Brew blend, had the honour of setting off the domino rally. She said of the experience:
“At Yorkshire Tea we go to great lengths to create our brews. I was inspired by Britain’s favourite biscuits to create Biscuit Brew, so we thought what better way to celebrate it than to bring our team together and attempt the world’s first domino run of biscuits? I’m pleased to say it was a roaring success and a lot of fun!”