Harpreet Kaur, whose parents own Waring Green Stores, on Garden Road, is hotly tipped to take home the prize of a £250,000 investment by Lord Alan Sugar.
The latest research from bookmakers OLBG have revealed that odds for the 30-year-old, who runs dessert parlour Barni’s, to win are 4/1, only narrowly less than for fellow contestant Nick Showering, who currently leads the odds at 7/2.
Harpreet made it through last night's elimination and is now one of nine contestants who will compete in the next round of the show.
Her parents, Jas and Pete, have run Waring Green Stores, since moving to the area in 2002.
They, along with many of their customers, are rooting for the young businesswoman, who used to help out in the shop when she was growing up.