Elland hair salon staff strip to raise cash for cancer charity

Hairstylists from Lucy’s Hair Extensions, in Coronation Street, have taken part in a pink underwear photoshoot to raise £1,000 for Breast Cancer Now.

The photoshoot took place on Sunday and saw the brave women pose for the camera, while also enjoying socially distanced nibbles and fizz in the salon.

Lucy Pearson, 31, owner of Lucy’s Hair Extensions, said: “I specialise in hair loss, so most days I work with women who have lost their hair due to illness.

"I have had family members who have gone through it too."

Breast Cancer Awareness Month is an annual, global health campaign organised by leading breast cancer charities every October.

The campaign aims to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

The campaign also provides information and care to those affected by breast cancer.

"Coronavirus has put cancer treatment, research and fundraising on hold this year," said Ms Pearson.

"We wanted to go a bit further so we decided to do a calendar to help us raise as much cash for the charity as possible, plus it's been a rubbish year and it's a bit of fun.

"Action is needed now more than ever. As a salon, it is incredibly important for us to support those who have suffered from cancer."

Tomorrow, all staff members will be wearing pink to support the ‘Wear It Pink’ campaign.

The salon will be dressed head-to-toe in pink and the team will also be selling cupcakes to customers to raise money.

Breast Cancer Now is a charity close to Ms Pearson’s heart, having worked closely over the years with women who have lost their hair from chemotherapy and radiotherapy.

Lucy’s Hair Extensions plans to run several fundraising events throughout the month.

She has also pledged to donate a further £5 for every hair extension fitting throughout October.

"Breast Cancer Now is a fantastic charity who need has many funds as possible, and there are lots of ways people can get involved," said Ms Pearson.

"Our team is looking forward to more running more charity events in the years ahead.”

Ms Pearson provides a range of specialist hair replacement services, including bespoke mesh integration systems and handmade wigs.

To raise as much cash as possible, Ms Pearson said she will also be selling keyrings and mugs using the photoshoot snaps.

If you would like to donate, visit: www.facebook.com/donate/2044054599062473