Halifax Metaverse Quest: Award-winning filmmaker creating hilarious memes that you will only understand if you are from Halifax

Halifax Metaverse Quest launched Facebook and Instagram pages last month and has been posting hilarious images and videos in tribute to the area ever since.

They include one of Michael Sheen and two other actors in aristocrat-dress from the film Twilight with the caption “How it feels to be sat eating in Westgate Arcade as the peasants walk past”.

The pages have been created by filmmaker and photographer Marko Randelovic.

He has won awards for his work and travels across the globe to make his films and take photos.

He was also the creator of a recent film about Halifax’s Acapulco nightclub, which attracted thousands of views on YouTube and TikTok.

"I started the page because I enjoy having a laugh,” he said.

"I’ve been living and working as a professional documentary and commercial filmmaker in Asia since 2016 and it’s been an interesting road but I didn’t enjoy the amount of commercial work I ended up having to do.

"It was nice to start expressing myself with comedy content by creating the concept of the Metaverse Quest which are places for me to create and share memes and funny clips which I’d normally share with friends.

"First was the Bali Metaverse Quest, which reached 70k on Instagram, and then I started doing it for Thailand, Britain, Serbia and my beloved mighty Fax Vegas.”

Marko was born in Leeds but grew up in Halifax after moving here when he was two.

“My mum is from Halifax – born and bred in Copley – however my dad came to England in 1980 from Serbia. He came over to visit his grandad who settled here after he was a POW in World War II and, like his grandad, ended up staying too.”

He studied Politics at university before moving to Wuhan to become an English teacher and then travelling around South East Asia.

Once back in the UK, he started making films and has since had his work featured by National Geographic and worked with the BBC.

"While I do love creating sorties about the aspects of culture I focused on in my documentaries and trying to make films for social change, I also love the funny aspects of the way in which culture manifests itself,” he said.

"Gradually over the past few years I’ve moved away from the commercial film world and tried to generate an income from creating more fun content like this which I actually enjoy.

"I do love Halifax and all the content I make is just tongue in cheek.

"I hope people don’t get offended and just remember it’s a joke. I think most of the town’s people are as real as it gets and always up for a laugh.

"In a town where mental health is already a big issue, I think it’s important to try cultivate an online community where people can come and have a laugh about the place they live in.

"That’s what I want to do with Halifax Metaverse Quest – make us proud to be from Halifax by embracing sometimes uncomfortable truths and turning them into something we can all laugh about.”