‘Advertiser joins forces with Twitter to see what matters to you during the election

Johnston Press has set up a website called whatmatterstome which showcases hundreds of short videos of people from across the UK sharing their views on the issues which are key for them in the election debate.

On Monday, Twitter will promote the hashtag #WhatMattersToMe.

It will feature as Twitter’s top promoted trend in the UK all day.

Searching and following the hashtag will offer an overview of sentiment across the nation, highlighting the local and national issues that really matter to people ahead of the election.

And we’d like you to take part in this day of action.

Using the hashtag #WhatMattersToMe, please Tweet about the issue which most matters to you in the election, which is now less than a fortnight away.

Maybe it’s health, maybe it’s the economy, it could be education, or perhaps it’s transport.

Whatever your view, this is an opportunity to share it with a wide audience.

Twitter has reached out to a range of partners and network members to further bolster the national campaign, encouraging people to tweet their thoughts on what will matter this election.

Paul Napier, Johnston Press’ group editorial development director, said: “It is clear from the videos on whatmatterstome.co.uk that there are many different issues at the top of voters’ priority lists, and that the opinions on any single issue are diverse.

“We’re very excited to be working with Twitter to help give people up and down the country, from Land’s End to John o’ Groats, a platform to voice their opinions. With this activity, we hope to take the focus away from party politics, and create a national conversation around the issues themselves, from the perspective of the people.”